A New Chapter of Private Cinema The last twelve months have produced our most ambitious slate of dedicated theaters to date. From a fully isolated reference room in Myers Park to a daylight-friendly media lounge overlooking Lake Norman, each commission reflects a deeper appetite among Carolina homeowners for purpose-built, architecturally integrated cinema. What follows is a curated walkthrough of the rooms now in final calibration — the rationale behind their layouts, the equipment ecosystems chosen, and the design language that ties them to the residences they serve. Myers Park — Reference Cinema, 7.2.6 Dolby Atmos Commissioned during a ground-up build with Peters Custom Homes , this 22-by-16 dedicated room sits below grade with full acoustic decoupling. A 145-inch acoustically transparent screen fronts a JVC laser projector; behind it, three identical L/C/R towers anchor a 7.2.6 Atmos array. Millwork by Emerald Oak Design conceals every speaker, vent, and equipment rack behind hand-stained walnut panels. Lake Norman — Daylight Media Lounge Not every estate wants a black box. This lakefront room embraces afternoon light with motorized blackout shades, a 120-inch ambient light rejecting screen, and an ultra-short-throw 4K laser. The 5.1.4 Atmos system is tuned for both cinematic content and Sunday afternoon sport — a dual-purpose brief that increasingly defines the modern media room. SouthPark — Two-Tier Cinema with Lounge Bar An eleven-seat dedicated theater on the lower level of a SouthPark residence, designed around a tiered floor with a rear lounge bar. The 9.2.6 Atmos configuration is one of the largest we have commissioned, paired with a 4K HDR projector and a custom black velvet fabric wall treatment that absorbs reflections without darkening the room visually. Ballantyne — Compact Reference Room Proof that dedicated cinema does not require ballroom proportions. A 16-by-12 room with seven seats, a 110-inch screen, and a 7.1.4 Atmos array. Acoustic treatment is concealed behind fabric-wrapped panels designed by the residence's interior architect; the room reads as a refined library when the screen is retracted. Lake Wylie — Outdoor Cinema Pavilion An exterior commission: a covered loggia outfitted with a weatherproof 4K laser projector, motorized 150-inch screen, and a discreet six-channel landscape audio system tuned for the patio's seating geometry. Integrated with the estate's Savant control system so a single press dims the landscape lighting, lowers the screen, and starts the film. The Through-Line Across every new room, three principles recur. First, acoustic integrity is non-negotiable — even daylight rooms receive professional measurement and correction. Second, the technology vanishes; speakers, projectors, and racks are coordinated with millwork and architecture from day one. Third, the control experience is unified — one app, one remote, one logic, regardless of room complexity. Considering a Private Theater If you are weighing a dedicated cinema or media room as part of a build or renovation, the most consequential decisions happen before drywall. Explore our Dream Theater concept gallery , review the media room versus theater comparison , or request a system design consultation to begin shaping your room.